Interview: Digital Community Leaders Podcast
Thanks to Pete Heslop for interviewing me for the Digital Community Leaders podcast.
We look at the data from the recently published Community Leaders Survey 2023 and discuss:
What made me get into community 25 years ago
Why I’ve returned to an advisory/consultancy role helping businesses and organisations with their community strategies
Why my approach to community is possibly more “commercially driven” than most
Why marketers who embrace community will ‘win’…and why community professionals who embrace will marketing will also ‘win’
How marketing is often misunderstood by community professionals - plus what ‘good marketing’ and ‘good marketing leadership’ is
Whether we need a clearer definition of ‘community’
The Community Leaders Survey data on where community sits within organisations - and why it’s increasingly under marketing (especially in the UK)
The Community Leaders Survey data on how the C-Suite are increasingly getting involved in community
Bonus: I give examples of business leaders and founders who put community at the heart of their business and growthWhy I don’t believe you can create a successful community with zero budget
(and what you need to do to build a business case for budget or funding)
Watch the interview in full below and download the Community Leaders Survey 2023 report here.
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