Insights / Resources / Guides
Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.
I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.
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Opinion: Why we need to ban the term lurkers in community strategy
Is the term “lurkers” for inactive community members ok? Find out why I believe the word should be banned in community building.