I believe community is the future of business.


The fastest growing global businesses all have one thing in common. They have powerful communities.

Community strategy, community building, community led growth and community based marketing is the secret sauce to delivering business value and impact today.

I have 25+ years’ experience across multiple sectors, industries and countries, building thriving networks and ‘community everywhere’ strategies that deliver business results

Michelle Goodall

With 25+ years experience in marketing, community, digital and communications, Michelle Goodall has worked with some of the world’s most recognisable brands.

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What I Do

I specialise in community and network building to drive growth and deliver successful outcomes.

  • Want to launch, grow and sustain your community or network?

    or

    Need to improve existing communities/networks or monetise your community?

    I’m an experienced consultant who can develop and deliver strategies for how community and networks deliver against multiple organisational goals.

    Or I can help you maximise value from your existing communities and networks.

    All done whilst understanding the delicate ecosystem of community and its members’ needs.

    Let me help you improve community engagement, monetise your communities, drive customer acquisition and retention, decrease customer acquisition costs and build sustainable and long-lasting growth and impact.

    Just some of the things I can help you with:

    • Community design

    • Community strategy and operational models

    • Improving community engagement

    • Monetisation of your community

    • Community acquisition and retention activities

    • Decreasing acquisition costs

    • Achieving sustainable growth and impact

      Book a discovery call to discuss your needs.

    Let’s Talk

  • Do you believe in the power of community, but struggle to resource it?

    I can provide hands on community management, community operations or senior advisory and support service to existing teams and individuals.

    My team can deliver short, medium or long term community management, community operations and support.

    Book a discovery call to discuss your needs.

    Let’s Talk

  • Knowledge and skills development courses, workshops and team coaching from a highly experienced, award-winning trainer, lecturer and coach. I have trained and coached >3,000 people globally.

    Training can cover many aspects:

    • Digital Engagement

    • Social Media Strategy

    • Community Management and Moderation

    • Community Building

    • Community Based Marketing

    • Community Led Growth

    • Community Demand Generation / Lead Generation

    Find out more about the on demand courses and workshops I offer, or book a discovery call for something more bespoke.

    Let’s Talk

  • Should your communities or networks be performing better?

    I can review and audit your existing networks and communities to measure whether they are supporting your business / organisational objectives.

    I’ll create a summarised set of actionable improvements and support you to deliver them, or step away.

    I can audit customer communities, thought leadership networks, member/subscriber communities, event communities, internal communities, communities of purpose/circumstance and more.

    Book a discovery call to discuss your needs.

    Let’s Talk

  • Book me for high impact talks or workshops for events, conferences and webinars.

    Speaker Events include:

    IAB

    Marketing Week Live

    Festival of Marketing (FOM)

    Community Summit

    Community Digital Leaders

    Community Everywhere

    Brighton SEO

    Richmond Events - Digital Marketing Forum

    DMI

    DMX Ireland

    The Digital Marketing Forum

    Marketing Circle

    Arts Marketing Association - Digital 360

    Technology for Marketing (TFM)

    CIPR National Conference

    PRCA Trends

    CommsHero

    Global Women in PR

    BETA International

    Kommunikatsioonijuhtimise Aastakonverents (Estonia)

    UCAS Social Media Marketing Conference

    Talk Social Conference

    Centre for Fashion Excellence Social Media Conference

    London Book Fair

    Women in PR

    Socially Mobile

Featured Projects

My clients are businesses and non profit organisations who want to harness the exponential power from building successful communities and networks.

I've worked with many clients in most sectors – Media/Publishing, Healthcare, Technology/SaaS, Professional Services, Membership/Subscription/DTC brands, Insurance, Arts, Sport & Culture, Charity/Non-Profit, Technology, Government, Retail/Consumer brands, Travel, Education, Construction etc.

Kind Words

Insights / Resources / Guides

My thinking, my writing and my free resources about community strategy, community building, community management, community led growth and community based marketing.