Direct Line Group

Summary results

• Supporting marketing, comms, customer service and customer experience objectives

• Delivering insights for marketing and communications campaigns and content

• Rigorous testing of customer service proposition through simulations/workshops

• Building a reputational moat

Overview

Direct Line Group is home to many of the UK’s most famous brands (Direct Line, Churchill, Green Flag) and serves millions of customers.

We worked with them to co-develop their social media and community strategy and skill up multi disciplinary teams to deliver against it.

Kind Words

“No-one understands community and how to apply it to organisational strategy and objectives like Michelle. Aligning a community strategy with marketing, CX, comms and other departments to support DLG’s growth required support from a genuine expert with credibility and impact.

If you get the chance to work with her to support your community led growth, do it!”

— Raluca Efford - Chief of Staff - Direct Line Group

Photo by Leanne Jean on Unsplash