Meet the Community Builders - Laura Roth - AWS and Community Pros of London
In this Meet the Community Builders I am delighted to chat to the brilliant Laura Roth.
Laura is part of a global community team at Amazon Web Services (AWS) and is a co-founder of Community Pros of London, a peer-to-peer network of community professionals with a growing membership. Laura has also held senior community roles at Vodafone and WeWork.
This is a must-watch for anyone interested in community building - whether your interest is in customer success communities in larger organisations or launching grassroots communities of practice.
We discuss:
Laura's career path to becoming a community leader
What community means to her - definitions of community and the importance of 'belonging' and 'being your true self' in a community
A summary of Amazon Web Services SMB community approach and how the team provide value to their customers and prospects
The importance of cross functional relationships and why working closely with customer success and sales is critical to community success in B2B
Why community is "a long term game"
What Community Pros of London is, why is was formed and how to join
What she is most proud of in her communities and the ingredients of success
Her thoughts about key measures for success in communities, the importance of measuring what matters and that might need to be quite a manual process
Tips for people who are new to community building
2 valuable tips for increasing community engagement
The importance of testing and constant iteration in communities
Famous people Laura would love to have in her community
We also discuss the impact of the olympics on 2012 host city London. I was very fortunate to have worked with the delivery team on those games.
Enjoy!
More ‘Meet the Community Builders’ interviews
A treasure trove of insights, tips and advice some of the most experienced community builders and most progressive thinkers in community today.
‘Meet the Community Builders’ - Nicole Saunders - Zendesk
‘Meet the Community Builders’ - Emma Sexton and Sarah Halfpenny from Inside Out Community
’Meet the Community Builders’ - Kian Bhaktiari - The People
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