Insights / Resources / Guides
Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.
I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.
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Meet the Community Builders - Laura Roth - AWS and Community Pros of London
Laura Roth is part of Amazon Web Services (AWS) global community team and a co-founder of Community Pros London. She shares her insights about community building. A must-watch for all community professionals.
Meet the Community Builders - Nicole Saunders - Zendesk
Director of Community at Zendesk Nicole Saunders shares insights about their successful community strategy and how it has evolved over time. A must-watch for all community professionals.
Meet the Community Builders - Emma Sexton and Sarah Halfpenny - Inside Out Community - Interview
Inside Out Community’s Emma Sexton and Sarah Halfpenny share insights about how they have built the world’s only independent professional learning and development community for in-house creative leaders - a model professional community of practice.
Meet the Community Builders - Kian Bhaktiari - The People - Interview
The People’s Kian Bhaktiari shares insights about the global creative community of young changemakers. He explains how they are transforming marketing, advertising and the businesses who work with them.
Community case study: Rule of Five
Case study: Rule of Five is a Community of Purpose aiming to change consumer fashion buying behaviours and effect industry change
Community case study: Notion’s community led growth
How has community powered Notion’s fast growth, product development and marketing?