Insights / Resources / Guides
Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.
I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.
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The history of online communities
The history of online communities and a digital/virtual community timeline.
Meet the Community Builders - Laura Roth - AWS and Community Pros of London
Laura Roth is part of Amazon Web Services (AWS) global community team and a co-founder of Community Pros London. She shares her insights about community building. A must-watch for all community professionals.
The definitive community glossary A - Z
The biggest and best online community glossary in the world! Let me help you demystify terminology used in community strategy and community building.
Meet the Community Builders - Nicole Saunders - Zendesk
Director of Community at Zendesk Nicole Saunders shares insights about their successful community strategy and how it has evolved over time. A must-watch for all community professionals.
How can membership associations and member organisations get ROI and value from online communities?
A common question for membership associations is: "What is community, and why should I invest in it? Read how member organisations can create value and ROI from digital and online communities.
What are the 5 Ps of Community (and the 1 C)?
What are the 5Ps and 1 C of community? This community categorisation (with definitions and examples) is designed help all community and network builders.
What is ‘Community Market Fit’?
What is Community Market Fit? How does it align to Product Market Fit? And why should all community strategists and community builders aim to understand this essential marketing principle.
Meet the Community Builders - Emma Sexton and Sarah Halfpenny - Inside Out Community - Interview
Inside Out Community’s Emma Sexton and Sarah Halfpenny share insights about how they have built the world’s only independent professional learning and development community for in-house creative leaders - a model professional community of practice.
What is ‘the broken windows theory’? And does it apply to community management?
This social science theory is not without its critics, but can community builders and community managers learn from its principles?
What is Community Manager Appreciation Day (CMAD)?
What is Community Manager Appreciation Day (CMAD)? And why should community managers be heroes…even if it’s just for one day.
Meet the Community Builders - Kian Bhaktiari - The People - Interview
The People’s Kian Bhaktiari shares insights about the global creative community of young changemakers. He explains how they are transforming marketing, advertising and the businesses who work with them.
Tips: How to balance a professional and personal life as a community specialist
Community management can be hard. Here are some practical tips to help community managers achieve a better professional balance.
What is MVC - Minimal Viable Community?
What is Minimal Viable Community (MVC) and how does it apply to community building and management?