Insights / Resources / Guides

Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.

I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.

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Community Strategy, Community Management, Sustainability, Community, Case Study, Podcast, Community Based Marketing Michelle Goodall Community Strategy, Community Management, Sustainability, Community, Case Study, Podcast, Community Based Marketing Michelle Goodall

Meet the Community Builders - Laura Roth - AWS and Community Pros of London

Laura Roth is part of Amazon Web Services (AWS) global community team and a co-founder of Community Pros London. She shares her insights about community building. A must-watch for all community professionals.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall

The definitive community glossary A - Z

The biggest and best online community glossary in the world! Let me help you demystify terminology used in community strategy and community building.

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Community Strategy, Community Management, Sustainability, Community, Case Study, Podcast, Community Based Marketing Michelle Goodall Community Strategy, Community Management, Sustainability, Community, Case Study, Podcast, Community Based Marketing Michelle Goodall

Meet the Community Builders - Nicole Saunders - Zendesk

Director of Community at Zendesk Nicole Saunders shares insights about their successful community strategy and how it has evolved over time. A must-watch for all community professionals.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall

How can membership associations and member organisations get ROI and value from online communities?

A common question for membership associations is: "What is community, and why should I invest in it? Read how member organisations can create value and ROI from digital and online communities.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall

What are the 5 Ps of Community (and the 1 C)?

What are the 5Ps and 1 C of community? This community categorisation (with definitions and examples) is designed help all community and network builders.

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Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall Community, Community Glossary, Community Strategy, Community Theory, Community Based Marketing, Community Led Growth, Community Management Michelle Goodall

What is ‘Community Market Fit’?

What is Community Market Fit? How does it align to Product Market Fit? And why should all community strategists and community builders aim to understand this essential marketing principle.

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