Insights / Resources / Guides
Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.
I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.
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What is MVC - Minimal Viable Community?
What is Minimal Viable Community (MVC) and how does it apply to community building and management?
Resource: Community Leaders Survey 2023
The 2023 Digital Community Leaders Survey adds to the community benchmarking data available to business leaders and community professionals.
Community case study: Rule of Five
Case study: Rule of Five is a Community of Purpose aiming to change consumer fashion buying behaviours and effect industry change
What is Community Led Growth - is it the same as Community Based Marketing?
What is Community Led Growth. Is it different from Community Based Marketing? Why is community the “big idea” in marketing for this decade according to McKinsey.
Community case study: Notion’s community led growth
How has community powered Notion’s fast growth, product development and marketing?
Opinion: Why we need to ban the term lurkers in community strategy
Is the term “lurkers” for inactive community members ok? Find out why I believe the word should be banned in community building.